Today there are three green building certification systems. The recognized leader, and one we are all familiar with, is the U.S. Green Building Council's signature Leadership in Energy and Environmental Design (LEED) certification, applicable to both new and existing buildings. An alternative to the LEED standard is Green Building Initiative's Green Globes certification. Green Globes' roots go back to Canada in 1996 when the Canadian Standards Association published the Building Research Establishment's Environmental Assessment Method (BREEAM) as a guideline for existing buildings in Canada. It became an online assessment and rating tool for existing buildings under the Green Globes brand in 2000. At about this same time, they expanded their footprint into the development of standards for new building design. Practically, it is clear to me that Green Globes is more of a Web-based assessment tool than a standard. Amazingly, Jones Lang LaSalle acquired the business this past July, presumably because they saw the marketplace begging for a tool that could enable a quick, less expensive assessment of a building's overall performance. Jones Lang LaSalle believed that this would be particularly attractive to owners of large portfolios of existing buildings, such as themselves.
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Finally, there is the National Association of Home Builders' National Green Building Standards. However, these focus principally on single-family residential construction and remodeling and multi-family construction.
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In my opinion, the likelihood that a single certification will overwhelmingly dominate the market is low. Rather, competition among certification systems will accelerate over the next few years. In fact, it is much more likely that each certification system will find its own niche in the market. For example, LEED certification is not cheap and can be prohibitively expensive for small commercial buildings, portfolios of existing commercial buildings and low-price-point residential properties. But working through all this will take time.
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Where does this leave the owner or manager of an existing building or a portfolio of existing buildings, particularly in the tough real estate market we are living in today? In my view, the most important element of establishing a "green" building is reducing energy consumption. This is a winner no matter what the economic climate and the place to start. There are things that can be done that are relatively inexpensive (refer to an earlier blog of mine) and things that require a capital investment. I believe the spiraling cost of energy in all its forms and government tax incentives and credits will continue to support at least moderate capital investment levels with excellent ROIs. Lower energy cost will also mean a greater NOI and therefore, enhance a property's value. No matter what "green" certification you may ultimately choose at some point in the future (probably following market drivers), the investment in reducing energy will never go to waste!
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Would anyone like to share with our community their experience with "green" certification of existing buildings? I am sure we would all be interested.